The Business Model Canvas (BMC) is a simple yet powerful tool to capture and visualise the foundational elements of a business model on a single page. Please enjoy our free template!
The business model canvas is a diagram that captures the most important features of a business model in predefined categories. It is arranged on a single page as a collection of nine boxes, with each box dedicated to one of the predefined categories. The diagram shows how the elements all work together to generate value for customer segments, and how that value is captured in the business. In addition, it considers the major resources, competencies and partnerships that the business will need, how the business will build and maintain customer relationships, and the channels through which the customers will be reached.
The nine elements actually fall into five different groups:
- Customers
- Value Propositions
- Operations
- Cost Structure
- Revenue
If you would like to know more about the Business Model Canvas, please check out this introductory article where we explore the elements in more detail, along with practical illustrations. For example, we show hoe the Operations group contains three main elements - Key Activities, Key Resources, and Key Partnerships. An example of a Key Partnerships would be working with a partner like us to supply critical expertise such as our Fractional HR service.
